![]() Consider a fitness tracker company that wants to know what features their users like the most. You list options and ask users to rank them on specific attributes or characteristics. Rank order scaling types of survey questions allow ranking of brands or products. Remember to include a category for "other" answers to serve as a catch-all for users not represented in the choices you provide. You could configure this question to allow users to select multiple answers, such as all of the above responses. In the following survey questions example, the user selects only one out of the seven provided. Ask for either single or multiple answers. For the other set of respondents, you can learn more about their reasons of not buying products or services.Ĭonsist of three or more exhaustive, mutually exclusive categories. You may want to know the satisfaction of the "have purchased" group. The survey then asks different question sets to the two groups. For example, this might be those who "have purchased" and those who "are yet to purchase" your products. Those who have are to buy move to the end of the survey.ĭichotomous questions can also separate respondents by a specific value. This type of question screens respondents to determine if they own your products. It's often a screening question to filter those who don't fit the needs of the research.įor example, you want to know information about people who use your products. 1.ĭichotomous is generally a "Yes/No" question. Incorporating the different types gives you more complete and accurate results. Using different question and answer types effectively lead to more engaging surveys. We'll also explore examples and give you access to sample survey questions as a template for writing your own. This guide covers the types of survey questions available and looks at what makes good survey questions. ![]() Different question and answer types promote multiple answers, even for similar questions. The types of questions you ask can prove to be one most critical factors determining the success of a survey.įrom email to SMS surveys, the common denominator that determines effectiveness is the questions.
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